A sculptural and print series by Not An Alternative.
Tired of the same old same old?
The promise of transformation is built in to every product. Buy, and you, like the new product you consume, will be different. The kind of change that products offer however, doesn't actually match with what they suggest. The expectation of products is that they function only as approximations of what the consumer wants. They don't actually fulfill desire. Products are temporary or band-aid solutions. Soon after a product is consumed, desire will be re-manifest as either desire for the same product or for a new one. A gap between ideal and actual is always built in.
What we are really talking about is the capitalist cycle of perpetual consumption; a mechanic-like propulsion toward an end that forever returns.
But is it possible that a product exists that doesn't build in a dislocation between what it promises and what it delivers? A product that doesn't serve to propel the eternal drive for the next product?
If a product exists that could permanently fulfill the promises it makes to consumers, transforming them forever, what would it look like?
Introducing....
NOT AN ALTERNATIVE PRODUCT!!!!
NEW NEW NEW NEW NEW!!!!!!!!!!!!!!! (no but REALLY this time).
Not An Alternative Product really IS different.
With Not An Alternative Product you get what every other product only promises.
Believe it or not, Not An Alternative isn't just another version of the same.
Not An Alternative Product is exactly what it claims to be.
Not An Alternative Product promises nothing and to that end delivers the goods.
That's right! For the first time ever, a product that gives you NOTHING NEW!
Not An Alternative Product really IS different.
Not An Alternative Product is OUT OF THE CAPITALIST WORLD!
Now available in stores EVERYWHERE!